Meet Jaymee and Cecilia, the power duo rocking JAS. Fueled by a mutual love for mixing it up and a mission to shake up how we socialize, they created JAS in the wild ride that was 2020. Beyond just a brand, JAS is a whole mood — it's the cool, unconventional clique that's all about choices, killer taste, and vibes that go way beyond the typical drinking scene. Ready to dive into the tale behind the sip?
Fueled by a wave of self-awareness, Cecilia (formerly known as La Nina del Mezcal) made a bold move, deciding to part ways with her own Mezcal gig to dive headfirst into her sobriety journey. It wasn't just a career pivot; it was a radical shift in her relationship with alcohol, a journey toward discovering a lifestyle that screamed authenticity and choice. JAS wasn't just born; it was a rebellion, a celebration of breaking free from the norm, and Cecilia was at the helm of it all. 🌈✨ #CeciliaChronicles #BeFreeDrinkFree
Picture this: Jaymee, the powerhouse exec at a global spirits gig, making waves in innovation and education. But here's the plot twist – she felt the pull towards something bigger, something alcohol-free. Imagine the excitement as, together, they dove into this wild journey, mixing up a passion for mixology, entrepreneurship, and a mutual love for taking social experiences to the next level. Jaymee's not just a boss; she's a maestro orchestrating a symphony of flavors in the name of choice. 🌟✌️ #JaymeeVibes #BeFreeDrinkFree
Throughout 2021, Jaymee (from the heart of NYC) and Cecilia (conquering the MBA game at Darden) collaborated closely to bring JAS to life. Their experiments with botanical extracts and spices were a hands-on affair, fearlessly infusing bold flavors and functional ingredients to create the first JAS MVP. Dominating pitch competitions at UVA fueled the fire, transforming JAS into more than a beverage brand but a bold force, a rebellion against the status quo. Rooted in community love and audacious dreams, JAS isn't just a drink; it's an unstoppable movement. Embrace the vibe, befree, and savor the bold taste of JAS. 🚀🍹 #JASRebellion #BeBold #BeFreeDrinkFree
This isn't your grandma's cocktail; this is about breaking free from the usual and diving into a world where options rule, and taste is everything. JAS is where the hype is at, and it's not just a story; it's a movement. So, are you ready to ride the wave of vibes, break the rules, and join the JAS party? 🚀✌️ #JASVibes #BeFreeDrinkFree