Our mission

To empower our customers to make mindful choices that foster joy, health, and overall wellness while embracing our cultural heritage and creating inclusive celebratory moments in our communities

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Born to be bold, born to be free

At JAS, we start with one guiding principle: our beverages must stand out for their unparalleled quality and flavor. If our creations don't dazzle taste buds, we're missing the mark. As we refine our craft, we've woven this commitment to excellence into every sip. We refuse to follow fleeting trends; instead, we craft beverages that defy convention, celebrate individuality, and capture the essence of what it means to be free. Our mantra is simple: Be Bold, Be Free. It's a celebration of authenticity, a testament to flavor, and a commitment to crafting beverages that leave an indelible mark on every palate.

Authenticity

We believe in being true to ourselves and our community, crafting beverages that reflect our heritage and values.

Quality

We are committed to excellence in every sip, ensuring that our beverages meet the highest standards of taste and craftsmanship.

Innovation

We embrace creativity and innovation, constantly exploring new flavors and techniques to push the boundaries of non-alcoholic beverages.

Inclusivity

We celebrate diversity and inclusivity, creating a welcoming space where everyone can enjoy our products regardless of their background or lifestyle.

Sustainability

We prioritize sustainability in all aspects of our business, from sourcing ingredients to packaging, to minimize our environmental impact.

Empowerment

We empower our consumers to make mindful choices about their drinking habits, promoting a culture of responsibility and well-being.

Community

We value community and connection, fostering meaningful relationships with our customers, partners, and supporters.

Passion

We are passionate about what we do, infusing every aspect of our business with enthusiasm, dedication, and love for our craft.

Boldness

We embrace boldness and creativity, fearlessly challenging the status quo and daring to stand out in a crowded market.

Authenticity

We believe in being true to ourselves and our community, crafting beverages that reflect our heritage and values.

Quality

We are committed to excellence in every sip, ensuring that our beverages meet the highest standards of taste and craftsmanship.

Innovation

We embrace creativity and innovation, constantly exploring new flavors and techniques to push the boundaries of non-alcoholic beverages.

Inclusivity

We celebrate diversity and inclusivity, creating a welcoming space where everyone can enjoy our products regardless of their background or lifestyle.

Sustainability

We prioritize sustainability in all aspects of our business, from sourcing ingredients to packaging, to minimize our environmental impact.

Empowerment

We empower our consumers to make mindful choices about their drinking habits, promoting a culture of responsibility and well-being.

Community

We value community and connection, fostering meaningful relationships with our customers, partners, and supporters.

Passion

We are passionate about what we do, infusing every aspect of our business with enthusiasm, dedication, and love for our craft.

Boldness

We embrace boldness and creativity, fearlessly challenging the status quo and daring to stand out in a crowded market.

Authenticity

We believe in being true to ourselves and our community, crafting beverages that reflect our heritage and values.

Quality

We are committed to excellence in every sip, ensuring that our beverages meet the highest standards of taste and craftsmanship.

Innovation

We embrace creativity and innovation, constantly exploring new flavors and techniques to push the boundaries of non-alcoholic beverages.

Inclusivity

We celebrate diversity and inclusivity, creating a welcoming space where everyone can enjoy our products regardless of their background or lifestyle.

Sustainability

We prioritize sustainability in all aspects of our business, from sourcing ingredients to packaging, to minimize our environmental impact.

Empowerment

We empower our consumers to make mindful choices about their drinking habits, promoting a culture of responsibility and well-being.

Community

We value community and connection, fostering meaningful relationships with our customers, partners, and supporters.

Passion

We are passionate about what we do, infusing every aspect of our business with enthusiasm, dedication, and love for our craft.

Boldness

We embrace boldness and creativity, fearlessly challenging the status quo and daring to stand out in a crowded market.

Authenticity

We believe in being true to ourselves and our community, crafting beverages that reflect our heritage and values.

Quality

We are committed to excellence in every sip, ensuring that our beverages meet the highest standards of taste and craftsmanship.

Innovation

We embrace creativity and innovation, constantly exploring new flavors and techniques to push the boundaries of non-alcoholic beverages.

Inclusivity

We celebrate diversity and inclusivity, creating a welcoming space where everyone can enjoy our products regardless of their background or lifestyle.

Sustainability

We prioritize sustainability in all aspects of our business, from sourcing ingredients to packaging, to minimize our environmental impact.

Empowerment

We empower our consumers to make mindful choices about their drinking habits, promoting a culture of responsibility and well-being.

Community

We value community and connection, fostering meaningful relationships with our customers, partners, and supporters.

Passion

We are passionate about what we do, infusing every aspect of our business with enthusiasm, dedication, and love for our craft.

Boldness

We embrace boldness and creativity, fearlessly challenging the status quo and daring to stand out in a crowded market.

Empowering underrepresented voices within the consumer goods industry

As a women and minority-owned business, we are advancing innovation and leadership within the CPG industry. By integrating rich Latin heritage into our products, JAS offers a rich cultural experience, fostering connections through each of our story-telling cocktails, bringing people together over shared heritage and new experiences.

If you'd like to learn more about our mission or are interested in getting involved as an investor or collaborator, send us a note!

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